Drug Marketing news from FierceHealthcare
News
CVS Caremark attacked for allegedly deceptive drug ads
In what was supposed to be a bit of routine business, CVS Caremark recently sent out a series of promotional mailings to doctors on behalf of a handful of major drugmakers, including Eli Lilly,... Read more...
VT wins battle to bar marketing use of Rx data
Vermont has won an important battle in its war to block the use of prescriber-identifiable data for drug marketing. A law instituting such a block had been challenged by a group of prescription... Read more...
