drug advertising news from FierceHealthcare
NewsDTC pharma ads could raise Medicaid costs
In recent times, a vocal bloc of critics have been working to reduce the volume of direct-to-consumer advertisements placed by pharmaceutical companies or even eliminate such ads altogether. The Read more...
Study: Direct-to-consumer drug ads can be misleading
Drugmakers have taken a lot of flack over direct-to-consumer drug advertising, but to date, Congress hasn't imposed any major limitations on the practice. Critics have argued that such ads encourage Read more...
Drugmakers agree to six-month DTC delay
Under fire over direct-to-consumer ads, which some Congressional legislators contend are misleading to consumers, pharmaceutical companies have agreed to voluntarily wait six months after drugs are Read more...
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