FierceHealthcare FierceHealthIT FierceMobileHealthcare FierceHealthPayer
FierceHealthFinance FierceEMR FiercePracticeManagemtn Hospital Impact

Syndicate content

direct-to-consumer advertising news from FierceHealthcare

News

DTC pharma ads could raise Medicaid costs

In recent times, a vocal bloc of critics have been working to reduce the volume of direct-to-consumer advertisements placed by pharmaceutical companies or even eliminate such ads altogether. The Read more...

Study: Direct-to-consumer drug ads can be misleading

Drugmakers have taken a lot of flack over direct-to-consumer drug advertising, but to date, Congress hasn't imposed any major limitations on the practice. Critics have argued that such ads encourage Read more...

Study: Number of Americans using antidepressants doubles

Antidepressant use has shot up dramatically over the last decade or so, including among children, while visits to psychiatrists have continued to fall, according to a new study. As of 2005, the most Read more...