FierceHealthcareFierceHealthITFierceHealthFinanceHospital Impact   FiercePharmaFierceBiotechFierceSarbox
Syndicate content

direct to consumer advertising news from FierceHealthcare

News

FDA should regulate medical devicemakers' DTC advertising, advocates say

Recently, critics have made quite an uproar over the prevalence of direct-to-consumer advertising created by pharmaceutical companies, suggesting that such ads could be deceptive in their claims,... Read more...

Congress keeps heat on DTC advertising

Direct-to-consumer pharmaceutical advertising is coming under more heavy fire from Congress, despite efforts by drugmakers to hold off regulation of one of their favorite marketing channels. This... Read more...