direct to consumer advertising news from FierceHealthcare
NewsAnthem readies e-visit pilot; Is DTC advertising effective?
> Anthem Blue Cross and Blue Shield's Maine arm is launching a pilot test under which it will pay physicians for "e-visits" with patients. FierceHealthIT > Everyone seems to have something to Read more...
Prescription advertising standards need to update with the times
So, let's establish one thing: I wholly agree with with the Prescription Project that Medtronic, Abbott and Stryker are out of line if they put TV-style ads on YouTube that wouldn't meet legal Read more...
FDA should regulate medical devicemakers' DTC advertising, advocates say
Recently, critics have made quite an uproar over the prevalence of direct-to-consumer advertising created by pharmaceutical companies, suggesting that such ads could be deceptive in their claims, Read more...
Congress keeps heat on DTC advertising
Direct-to-consumer pharmaceutical advertising is coming under more heavy fire from Congress, despite efforts by drugmakers to hold off regulation of one of their favorite marketing channels. This Read more...
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