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Branded Drugs news from FierceHealthcare

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Best-selling branded drugs of '08; BCBS of TN uses interactive calls for wellness campaign;

> What were the best-selling branded drugs in the world last year? Our sister publication FiercePharma has the scoop. List > BlueCross BlueShield of Tennessee is using personalized interactive Read more...

Drugmaker rebates short-circuit impact of health plan co-pays

In theory, the co-pay system is supposed to encourage smart shopping without sacrificing patients' health. Patients pay higher portions of the bill--sometimes more than double--for pricier branded Read more...

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