Tag:
Brand Strategy
Latest Headlines
Latest Headlines
Focus on branding to attract healthcare consumers
As patients assume more active roles in healthcare decisions, hospital executives should make branding a top priority, according to the new issue of healthcare marketing report Protocol from Smith...
Academic medical centers need better brands, partnerships to survive
As the industry incorporates health reform provisions, political and financial challenges will force academic medical centers (AMC) to adjust their funding, strengthen their brands and embrace
4 healthcare marketing must-do's for hospital CEOs
Hospitals looking to strengthen and differentiate their brands should start at the top. As with almost all successful healthcare brands, the CEO understands and supports the hospital's marketing
