The business of innovation

In the pre-Google era, back when companies were boring places to work and you didn't have chief officers running around dreaming up wild ideas, life was so much more predictable. This week, BusinessWeek devotes a cover story to the creative corporation, a construction that a lot of people would have branded an oxymoron not so long ago. BusinessWeek looks to the Mayo Clinic as an example of a company that has embraced innovation and expanded far beyond its core business into potentially lucrative new areas such as the market for medical devices. "There are a lot of innovations coming from our physicians. Why pass them off to others when you can do it yourself?" comments Nina Schwenk, who leads the technology committee at the Mayo Clinic Foundation.

- read this BusinessWeek article

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