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SPOTLIGHT: IBM debuts healthcare practice blog
November 7, 2005 — 7:01pm ET
Are blogs evil, or are they a promising new way of reaching customers? Do corporations make good bloggers? Many healthcare managers continue to wonder just what to do about the new medium. IBM is not one of those sitting on the fence, however. The IT giant recently launched a new blog devoted to promoting its healthcare business. Today's topic: personalized medicine. Blog
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