Shares of WebMD Health rise

Shares of WebMD Health are up this week after an analyst upgrade focused Wall Street's attention on the company. JMP Securities analyst William Morrison said he believes the company will generate more traffic than expected for its consumer healthcare Web sites in the second half of the year, as consumers looking for health-related information turn to the company for answers. WebMD Health shares were up 4.4 percent yesterday to $37.60. The company's stock is up nearly 30 percent so far this year. Morrison said he thinks the company's strong market position will allow it to increase advertising rates.

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