Research by IDC Health Insights finds that personal health records are "barely on the radar" for consumers. Even among consumers who frequently use computers and the Internet, usage rates are low. More than fifty percent of the respondents researchers talked to were "unaware" of the PHR concept. Author Marc Holland notes, "PHR software is a high-potential market, but for it to truly flourish, the industry needs to do a better job of educating consumers about what these products are and how they can be used to improve the quality of the healthcare services they receive." This study confirms research that rates of PHR use are very low, but that latent demand is quite high.
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