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Henry Ford bans pharma perks, vendor drop-ins

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Yet another large health system has imposed a crackdown on drug company payola this week, and it's a doozy. This time the player is Detroit's Henry Ford Health System, which as of January 1 will forbid physicians from accepting free lunches, gifts and other perks. Not only is Henry Ford banning more obvious forms of bribery--such as free trips or elaborate luncheons--it won't even let vendors distribute promotional products (think the ubiquitous drugmaker pens) or product literature.

At the same time, Henry Ford is setting up an elaborate, aggressive system designed to control vendor relationships with its employees. The system has taken the unusual step of requiring drug and medical equipment company reps to be certified if they want to do business there. To get certified, vendors will have to take a certification class sponsored by Henry Ford and get a special ID. Then, vendors who want to visit with Henry Ford staff members will need to call in to a vendor appointment call center, which will verify and confirm the appointment prior to its taking place. Upon arrival, vendors will need to stop in at a confirmation checkpoint and check in with their e-mailed confirmation letter before being seen.

To learn more about Henry Ford's move:
- see the details in the Henry Ford press release
- read this Detroit Free Press article

Related Articles:
Stanford bans sales rep gifts to doctors. Article
UC Davis mulls pharma freebies ban. Article
Doctors reading FierceHealthcare weigh in on the pros and cons of accepting drug/device freebies is unethical. Things get pretty heated... Letters

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Dear Anne

Physician has something in them called Integrity, meaning they cannot be brided.
For the joy of working for a big health group, as "employee", you do not need Integrity anymore. Big brother will look after you and decide how you should behave,
in Detroit or former Soviet empire !

Yours truly

Mike Wei, MD

Where does it stop? We are taking extremely well educated medical consultants charged with ensuring the proper use of medical products and devices and slowly decreasing the talent pool as companies are forced to reduce the amount of customer field support. Who will show the doctors how to use tomorrows medical break throughs? Who will educate the staff on how to set up or maintain the equipment or prepare an implant? The hospital administrators? The purchasing department? How about the CFO? Forgive me if I seem a bit bothered but I do see a trend that we ultimately slow the progress of healthcare and reduce patient care as industry is thrown to the way side. Hospitals scream of cutting cost to products while they spend millions on new hospitals and elaborate water fountains and marble entryways. They buy gimmicks such as million dollar robots that add time, money and intensive set up knowhow. Meanwhile the same administrators take home extensive salaries while their understaffed nurses, doctors, and medical personnel scramble everyday to make sure patients are well taken care of. Doctors are not easily swayed by a lunch or a pen…..that’s ridiculous! Penalize those that break the rules…not the majority that doesn’t!
One last question…do the same rules apply to the administration of the hospital in terms of non-medical vendors? Who is regulating the regulators? Maybe those who are bothered by the way sales representatives do business should try being as sales representative and experience just how “EASY” a sales position is! Just a thought…

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