GE Healthcare launches media campaign

GE Healthcare is launching a major PR campaign to promote the fact that the company does a lot more than just make light bulbs. GE wants to publicize its position in both diagnostic medical systems and information technology. GE, of course, bought hospital IT vendor IDX last year. The company is launching a guerrilla marketing campaign in New York over the next week in an effort to do just that. The plan is dubbed "Healthcare Re-Imagined."

- see this article from The Wall Street Journal (sub. req.)

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