By Alicia Caramenico
Healthcare organizations increasingly are realizing innovation is crucial to successfully navigate major industry changes. Philadelphia-based Independence Blue Cross (IBC) is going a step further, with its own Center for Health Care Innovation that creates partnerships and alliances and conducts research and development.
"We wanted to figure out how can we ... help Philadelphia become the Silicon Valley of healthcare?" IBC Vice President of Corporate Development and Innovation Terry Booker (pictured) told FierceHealthPayer.
In this exclusive interview, Booker explains the motivation behind IBC's new innovation center as well as some of its research and development efforts. Booker also describes how providers, consumers and technology play a part in innovating and trailblazing new concepts in healthcare. Click through the pages below to learn more.