Steve Case appears to be gambling that "green" healthcare is the wave of the future. More news from the Revolution Health Group this week, as we learn a bit more about Case's ambitious plans to create an online consumer healthcare powerhouse. It's becoming clear that the idea is less to create a WebMD clone or a next generation Healtheon, but to aim for a more lucrative and easily attainable target: the wellness market. The Post reports that Case's goal is to create a "meta-brand," a sort of "Nike of wellness." The thinking is that not everybody is comfortable with alternative medicines and products. The former AOL-Time Warner chief explains. "People are intrigued with these ideas. They're willing to give it a shot if given a safe, comfortable way to do that and not be targeted by the yoga police."
- see this article [1] from the Washington Post
Links:
[1] http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html