You probably won't be surprised to hear that the president of Blue Cross and Blue Shield Association is hoping to foster cost-effective medical practices. What's a bit more unusual, however, is his proposal for making that happen. BCBSA head Scott Serota--and others--would like to see the federal government, rather than commercial health plans, play the central role. Article [1]
Links:
[1] http://www.upi.com/Health_Business/Analysis/2007/05/08/analysis_should_feds_decide_best_care/