A study conducted by Medco Health Solutions found that when patients were able to access drug pricing information using an online comparison tool, they were 58 percent more likely to switch to a more cost-effective prescription drug or a lower-cost pharmacy. The survey was drawn from a study of 55,000 people using a tool that helped them choose lower-cost drugs for the prescriptions they were already taking. Medco, of course, is pushing its own Savings Advisor tool, but the study does demonstrate that many patients would be willing to use less expensive generic medications if they only knew they were available.
For more:
- check out Medco's press release [1]
Links:
[1] http://www.medadnews.com/News/index.cfm?articleid=419446