Name Emphasizes New Company’s Focus on Delivering the Most Up-to-Date and Targeted News to Medical Professionals
RESTON, Va.--(BUSINESS WIRE)-- Bulletin News, a quiet leader in delivering daily competitive intelligence to business executives and top government officials, is spinning off the medical division of its Custom Briefings subsidiary as a new company, Bulletin Healthcare. This newly formed group will continue to provide daily information services to more than half a million healthcare professionals. The name was selected to reinforce the company’s focus on providing members of the nation’s largest medical associations with customized, medically relevant news, and to better reflect the company’s evolution as a leading digital platform for physician access.
Bulletin Healthcare partners with 23 leading medical associations and the Cleveland Clinic to bring their members—including primary care physicians, specialty physicians, emergency medicine professionals, physician assistants, pharmacists and medical management—the latest healthcare news targeted specifically to the interests of each group. The two-dozen specialty-specific eNewsBriefings are delivered first thing each morning to more than 550,000 healthcare professionals, including 400,000 plus physicians.
“The motivation behind launching Custom Briefings’ medical division under the name of Bulletin Healthcare is to more clearly represent who we are as a company today, and to reinforce our mission of becoming the foremost provider of news and information to medical professionals throughout the United States,” said Bill Mulderry, the new president of Bulletin Healthcare. “Our new name embodies our ongoing commitment to providing timely and succinct delivery of pertinent news stories to busy medical professionals, helping them stay abreast of the most recent developments in their specialties, while also enabling them to more effectively navigate the changing healthcare landscape.”
As a result of its partnerships with medical associations, Bulletin Healthcare has daily access to more than half of the practicing physicians in the U.S. Through its digital delivery platform, the company is able to offer pharmaceutical and healthcare IT marketers a high impact way to reach physicians and other key healthcare decision makers with targeted promotional messages that help drive engagement.
“Our goal has always been, and remains, to provide healthcare providers with the information they need to remain up-to-speed on the latest developments in their area of medicine,” added Mulderry. “Under the new Bulletin Healthcare brand, we’re even better positioned to provide our clients with the enhanced services and access to quality information that they have come to expect.”
The company’s website is BulletinHealthcare.com.
About Bulletin Healthcare
Through its Custom Briefings line of morning eNewsbriefings, Bulletin Healthcare, a subsidiary of Bulletin News, LLC, partners with the nation’s most prestigious medical associations to bring their members and affiliates – primary care physicians, specialty physicians, emergency medicine professionals, physician assistants, pharmacists, medical executives, etc. – the latest medically-relevant news of specific interest to each group. Bulletin Healthcare partners with the Cleveland Clinic and 23 leading medical associations (AMA, ACC, ACR, AGA, APA, etc.) to provide daily eNewsBriefings to more than 550,000 healthcare professionals, including more than 400,000 physicians, across a wide variety of specialties. Briefings are prepared overnight and delivered weekday mornings by 8:00 A.M. Bulletin Healthcare’s parent company, Bulletin News, LLC, provides customized daily briefing services for top officials in the White House and most of the Cabinet-level departments and agencies, including the HHS and FDA.
For more information on Bulletin Healthcare, visit BulletinHealthcare.com.
CONTACT:
Bulletin Healthcare
Rick Hirsch, 847-420-1507
Director of Marketing
[email protected]
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INDUSTRY KEYWORDS: Health Other Health Communications Publishing
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