Patients who wonder whether they should get procedures done at a cheaper India-based facility may get a boost from one hospital's series of YouTube promotions. Over the past month India's Wockhardt Hospital [1], already a haven for medical tourism, has seeded the popular video site with a series of slick videos promoting the sophistication and safety of its services, including brain tumor surgery [2], disk replacement surgery [3] and knee surgery [4]. It also offers pitches specific to various countries where patients are considering medical tourism, including videos targeting UK [5], French [6] and U.S. [7] consumers. While a cursory survey of YouTube suggests that Wockhardt is well ahead of its competitors, expect to see more Indian hospitals--as well as facilities in other medical tourism hot spots--promote themselves this way. This is definitely the wave of the future.

To learn more about the campaign:
- look over the Wockhardt Hospitals site [8]

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