SPOTLIGHT: A new vision for medical blogging

With social media's rise to prominence, medical bloggers have developed a great deal of power. For that reason, it's critical that their work be on target, accurate and of use helping the healthcare industry move forward. But that won't happen on its own, suggests Dmitriy Kruglyak, publisher of The Medical Blog Network. That's why Kruglyak is leading the development of a new shared standard for medical blogging. The proposal, HealthTrain, The Open Healthcare Manifesto, is patterned on a landmark Net business paper known as the Cluetrain Manifesto. It proposes that medical blog content adhere to a list of common requirements, including scientifically valid content, full disclosure of conflicts of interest and the use of critical thinking. Blog and release (.pdf)

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