When patients fear that they'll die without one, it's no surprise that they're willing to go public with pleas for donor organs--and the practice is getting increasingly mainstream. In fact, at least one site (matchingdonors.com) has helped arrange a transplant between a donor and recipient who met through the site. However, some physicians contend that such efforts are a method of unfairly jumping ahead of the organ donor waiting list. Others say that living donors have every right to direct their donations (as in the case of a kidney). The debate seems likely to rage for some time, observers say. Article [1]