Gienna Shaw is editor-in-chief of ten FierceMarkets B2B websites and e-newsletters, including four daily publications: FierceHealthcare, FiercePracticeManagement, FierceHealthPayer and FierceHealthIT. She moderates live events for the FierceHealthcare group and has presented at industry groups and to individual hospitals and heath systems. A graduate of Suffolk University in Boston, she’s been a reporter and editor for more than 25 years. Prior to joining FierceMarkets in 2011, she was a senior editor for HealthLeaders Media, covering the business of healthcare, including health IT, social media, healthcare marketing, patient experience and more. Prior to that, she was a reporter for daily news outlets, covering business, politics and local and breaking news. She is also the author of three non-fiction books—two on hospital, health system and physician practice advertising and one on Celtic mythology.